Using the #meta hashtag, social media users compare the site to a fictional corporation that funded Hezbollah with US tax dollars and a mysterious and shadowy figure
Social media users in Israel are ridiculing the company’s name change to Meta, as it sounds similar to the Hebrew word for ‘dead’
A controversial name change that some users of a popular Israeli tech website are comparing to the word “dead”.
TinyURL, a website that allows users to share images, videos, links and audio files, announced last month that it would change its name to Meta and added that its users would soon receive notices detailing their new names and subjecting the site to a new domain name.
However, after users began sharing their outrage and ridiculing the company over the change, the company released a statement on Monday announcing that it was now reverting back to TinyURL.
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“Meta is still here. It’s just run by a different person now,” said Shlomi Cohen, a spokesman for the company.
Cohen said the change was necessary because the “name seems to be very confusing to different parts of the world”.
Some social media users in Israel managed to interpret the change in more negative terms. On Tuesday, a small group of the country’s tech community changed their Twitter avatars to the hashtags #meta and #Metaanddead.
Others used the hashtag to share little-known details about a mysterious character known as Meta, who was being promoted as the CEO of the new website.
For example, one user, Javid Israel, posted an image of a dead body and claimed it was a real-life Meta client killed because they were not using Meta correctly. Others teased that the founder of Meta is a fictional corporation that paid American tax dollars to fund the Lebanese government.
Tweets about Meta with the #meta hashtag have spiked in the Israeli social media sphere in recent days, with the hashtag seeing a spike in tweets on Monday, the first day it was mentioned in the Twitter timeline.
The site has over 1.5 million unique visitors each month and was named among the most-visited websites in the world.
The company also announced that it was investing in Israeli technology companies through the establishment of a new subsidiary, Meta Ventures, and that its executive chairman and TinyURL founders, Ben Uretsky and Dror Kitani, would be sharing responsibilities in the new venture.