Facebook is now Facebook, and it wants you to know

Story highlights Facebook said Tuesday that it’s changing its name, from Facebook to Facebook. As we all know, Facebook’s like a cross between Friendster and Ning. is trying something new with the change to…

Facebook is now Facebook, and it wants you to know

Story highlights Facebook said Tuesday that it’s changing its name, from Facebook to Facebook.

As we all know, Facebook’s like a cross between Friendster and Ning.

is trying something new with the change to Facebook. By officially renaming itself, Mark Zuckerberg hopes Facebook will have more staying power — and go away, kind of like some of its other failed social networks.

That might sound like a lot of hoopla — and after reading Zuck’s 10-year plan on his site, it is. But after the site’s first name change, Zuckerberg was thinking: What are we calling it? “We thought about the best way to make it more visible and memorable, but avoided corporate names or generic words,” he wrote. And this is why it’s now being officially called Facebook. That stands for “Facebok.”

In other words, it has moved away from the word “Facebook.” It’s still Facebook. It just has a new spelling.

So the question remains: Does the new name work? Well, how many more separate things to call it can you have? Besides, just imagine the marketing mind-meld that has gone into the name change. Now that it’s in someone’s head, could Facebook’s “name brand” image be a thing of the past?

Not to mention, Facebook has a lot of things going for it that surely weren’t too jazzed about. The company lost CEO Mark Zuckerberg in 2016, and is now seeing continued pressure from a boycott after the company didn’t disclose security measures in a timely manner. The Guardian also reported that Facebook’s “tools for preventing online abuse are inadequate” and called on social media giants to better protect the users.

Sounds like Facebook needed a change.

You can take a look at the old and new names below.

Former Facebook

Facebook.com

Old Facebook

.com

New Facebook

.com

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